Innovation for growth, profit and sustainability

Why innovation?

Today's fast-paced world is characterized by constant change. Being innovative is key, not only to remain competitive but to find new business opportunities and address society concerns.

On the one hand, green economy, ESG, digital sovereignty, cyber security will require massive innovation.

On the other hand, innovation will drive higher revenue at lower cost.

Following our PwC 24th Annual Global CEO Survey - Luxembourg Findings, we see that Innovation is one of the most preoccupation of the CEOs in 2021, just behind the environmental impact. 

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Discover the Advisory Business Innovation platform with Laurent Probst

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Dragons' Den - Shaping our clients ESG future

We can drive the innovation program for your company as we shaped it internally.

What do we do?

At PwC, we help public entities to set up an ecosystem, create financial mechanisms, set up the right regulatory framework and provide some business intelligence.

We make innovation a core business capability by building innovation programs for and with our clients. We empower our clients to become independent innovators. 

We teach you how to build new business models and enable operating models. We bring new revenues to your business by developing new products and services.  

By walking the talk of innovation, clients are improving their capabilities in the field and will be able to reuse the approach in a more systematic way for any new initiative. 

To achieve this, we run the innovation* process from idea inception to solution at scale.

*Innovation definition: “Innovation is the process of introducing new products, services and methods." by Albury (2005)

How do we drive innovation with you?

1. Help you to build local ecosystems to incentivise innovation

Innovation thrives in the right enabling ecosystems. This includes:

  • Facilitate the right connections 
  • Streamlined access to finance
  • Supportive public policies
  • Knowledge sharing and upskilling

We can help bridge those gaps thanks to our long lasting experience in the public and private sectors, and help you develop an environment that facilitates creativity, innovation and most important, implementation of new groundbreaking strategies.

2. Support you in selecting new & relevant business opportunities

Today's fast pacing world is characterized by constant change. New imperatives such as disruptive technology and climate change are reversing the rules of the game. We help you to develop new models which allow you to be agile and flexible in order to adapt to this new normal driving to sustainable business and revenues. 

3. Scout new partners & technologies for you, up to adding opportunities to your own innovation channels

A combination of trends, emerging technologies and players (startups, fintechs) provided through scouting helps you develop your product strategy. 

Allows you to be up-to-date on latest technologies and players, reduces time-to-market and is cost-effective by parneships ( acquisitions & mergers). 

4. Augment your innovation capability to deliver new products & services

Help nurture an innovation ecosystem in your organization from top-down decision or bottom-up idea gathering.

Accelerate time to market from ideas to solutions at scale. Integrate customer perspective and future-proof it with technology and business model.

Have a well-defined go-to-market strategy for sustainable growth. 

[un]accidental Podcasts

Digital innovation is at the core of evolution, but it requires discipline, training and regularity.

In this podcast series, our host Edouard Nollet, who’s a tech and innovation specialist himself, invites local innovation leaders to talk about their missions, and share their experiences, successes and learnings.

Listen more


Contact us

Laurent Probst

Advisory Partner, Industry & Public Sector, PwC Luxembourg

Tel: + 352 49 48 48 2199

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