Purpose and values

Our purpose is to build trust in society and solve important problems. Our values define who we are, what we stand for, how we behave. They're the core of PwC.

Our Purpose and Values are the foundation of our success. We exist to build trust and solve important problems, and our values help us deliver on that Purpose.

Act with integrity

  • Speak up for what is right, especially when it feels difficult
  • Expect and deliver the highest quality outcomes
  • Make decisions and act as if our personal reputations were at stake

Make a difference

  • Stay informed and ask questions about the future of the world we live in
  • Create impact with our colleagues, our clients and society through our actions
  • Respond with agility to the ever changing environment in which we operate


  • Make the effort to understand every individual and what matters to them
  • Recognise the value that each person contributes
  • Support others to grow and work in the ways that bring out their best

Work together

  • Collaborate and share relationships, ideas and knowledge beyond boundaries
  • ​Seek and integrate a diverse range of perspectives, people and ideas
  • Give and ask for feedback to improve ourselves and others

Reimagine the possible

  • Dare to challenge the status quo and try new things
  • Innovate, test and learn from failure
  • Have an open mind to the possibilities in every idea

Contact us

Paul Neyens

Ethics and Business Conduct Independent Chairman, PwC Luxembourg

Tel: +352 62133 25 33

Anne-Sophie Etienne

Ethics and Business Conduct Leader, PwC Luxembourg

Tel: +352 49 48 48 2251

Follow us