GenAI Business Center

Welcome to the world of what's possible with Generative AI - our GenAI Business Center, powered by Microsoft technologies.

Strategic collaboration between Microsoft and PwC Luxembourg

PwC Luxembourg, in collaboration with Microsoft, has launched the GenAI Business Center, located at the PwC Experience Center in Luxembourg. 

This groundbreaking and strategic collaboration marks a significant investment by both companies in helping people and organisations thrive in the ongoing GenAI revolution.

This adds yet another building block in PwC’s global strategic collaboration with Microsoft, creating scalable offerings using Microsoft Azure OpenAI Service and Copilot for Microsoft 365 to help support our clients in reimagining their organisations.

93%​of executives in Luxembourg think that GenAI can moderately or significantly increase the quality of their products or services
(Source: GenAI CEO Survey)

Integrating GenAI into your business

Many organisations are working to integrate GenAI into their operations. While this technology offers great opportunities for innovation and efficiency, its adoption can be complex.

Organisations must consider a range of issues, from ethical and data privacy, to intellectual property rights and maintaining quality and reliability in AI-generated outputs.

Integrating these technologies into existing systems presents a significant hurdle that requires specialised skills and knowledge. Organisations must also keep up with the ever-changing regulatory environment and ensure compliance with existing and new laws governing AI use.

To achieve sustainable and ethical growth, organisations need a comprehensive and adaptable strategy that harnesses the transformative potential of GenAI while addressing its challenges.

A hub for innovation and transformation

The GenAI Business Center is designed to be a state-of-the-art hub for innovation, highlighting how the integration of PwC's industry expertise with Microsoft's advanced AI and technology solutions can address complex business challenges, and unlock new opportunities.

The center features:

  • Strategic sessions for business leaders to engage with experts from PwC and Microsoft

  • Market trends and key insights from Luxembourg and beyond

  • Tailored demonstrations for banking, asset management, insurance and other industry sectors

  • Overview of the key GenAI use cases in your industry with insights from Strategy&

  • Leveraging PwC's BXTmethodology to foster creativity and co-creation;

  • Developing tailored solutions for your business challenges

  • Events to catalyse innovation and develop new business models

  • Where you can bring your business experts and solve real problems with our PwC and Microsoft experts

  • Real-world examples of successful GenAI adoption

  • Be inspired on what will bring value to your business

gen ai business center
gen ai business center
gen ai business center

Key technologies at the forefront

The GenAI Business Center explores key Microsoft technologies, including:

  • Azure OpenAI Service
  • Azure Cognitive Services
  • Azure AI Studio
  • Microsoft Fabric
  • Microsoft 365 Copilot
  • Copilot Studio
  • Power Platform
  • Microsoft Dynamics 365 Sales Copilot
  • as well as Copilot for Finance.

How our GenAI experts can help you

GenAI is redefining how we work, accelerating innovation, increasing speed-to-market and enabling new business models. But maximising its potential and using it responsibly requires new skills, the right strategy and rich insights to steer your decisions and actions. 

In our innovative GenAI Business Center, our experts can help you identify and exploit opportunities to create value across diverse sectors and industries. PwC Luxembourg and Microsoft are committed to providing the necessary resources and expertise to ensure the success of the GenAI Business Center and their clients. We also bring our cybersecurity, regulatory and risk expertise to ensure effective governance, and build trust and transparency in the process.


Contact us

Patrice Witz

Advisory Partner, Technology Partner and Digital Leader, PwC Luxembourg

Tel: +352 62133 35 33

Grégory Weber

Managing Director, Experience Center Leader, PwC Luxembourg

Tel: +352 49 48 48 6175

Andreas Braun

Advisory Director, AI & AI Lab Leader, PwC Luxembourg

Tel: +352 62133 23 66

Xavier Lisoir

Advisory Managing Director, Industry and Public Sector, Technology, PwC Luxembourg

Tel: +352 49 48 48 4114

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