PwC Luxembourg, in collaboration with Microsoft, has launched the GenAI Business Center, located at the PwC Experience Center in Luxembourg.
This groundbreaking and strategic collaboration marks a significant investment by both companies in helping people and organisations thrive in the ongoing GenAI revolution.
This adds yet another building block in PwC’s global strategic collaboration with Microsoft, creating scalable offerings using Microsoft Azure OpenAI Service and Copilot for Microsoft 365 to help support our clients in reimagining their organisations.
Many organisations are working to integrate GenAI into their operations. While this technology offers great opportunities for innovation and efficiency, its adoption can be complex.
Organisations must consider a range of issues, from ethical and data privacy, to intellectual property rights and maintaining quality and reliability in AI-generated outputs.
Integrating these technologies into existing systems presents a significant hurdle that requires specialised skills and knowledge. Organisations must also keep up with the ever-changing regulatory environment and ensure compliance with existing and new laws governing AI use.
To achieve sustainable and ethical growth, organisations need a comprehensive and adaptable strategy that harnesses the transformative potential of GenAI while addressing its challenges.
The GenAI Business Center is designed to be a state-of-the-art hub for innovation, highlighting how the integration of PwC's industry expertise with Microsoft's advanced AI and technology solutions can address complex business challenges, and unlock new opportunities.
The center features:
GenAI is redefining how we work, accelerating innovation, increasing speed-to-market and enabling new business models. But maximising its potential and using it responsibly requires new skills, the right strategy and rich insights to steer your decisions and actions.
In our innovative GenAI Business Center, our experts can help you identify and exploit opportunities to create value across diverse sectors and industries. PwC Luxembourg and Microsoft are committed to providing the necessary resources and expertise to ensure the success of the GenAI Business Center and their clients. We also bring our cybersecurity, regulatory and risk expertise to ensure effective governance, and build trust and transparency in the process.
Patrice Witz
Advisory Partner, Technology Partner and Digital Leader, PwC Luxembourg
Tel: +352 62133 35 33
Grégory Weber
Managing Director, Experience Center Leader, PwC Luxembourg
Tel: +352 49 48 48 6175
Xavier Lisoir
Advisory Managing Director, Industry and Public Sector, Technology, PwC Luxembourg
Tel: +352 49 48 48 4114