The GenAI Revolution

Discover how this cutting-edge technology can create value for your business and open new opportunities in the market.

GenAI is transforming the business landscape at unprecedented speed

Generative AI (GenAI) is revolutionising key sectors in Luxembourg, from banking and asset management to operational companies and the public sector. Using the largest and most advanced neural networks ever created, machines can support businesses in advanced analysis, hyperpersonalisation, or transformation of their core functions. The technology is increasingly vital in bridging the productivity gap, ensuring quality and compliance in an increasingly complex regulatory and market environment, where qualified personnel is increasingly challenging to acquire. By adopting GenAI, companies can improve their operations, drive innovation, and deepen customer engagement, establishing a lead in their industry with proactive AI-powered solutions.

Join us in our GenAI Business Center for immersion sessions and demonstrations.

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Embark on your GenAI Journey

Starting your GenAI journey is a challenging endeavour. Even with mature data science teams and state-of-the-art infrastructure, it is a complex and multi-faceted challenge to deeply embed GenAI into your business. We have been engaging in this journey ourselves, leading a comprehensive internal of PwC Luxembourg, leveraging market leading GenAI technologies. As you navigate this landscape, you might want to explore several areas:

“What are the most relevant use cases for GenAI in my industry and how can I apply them in my organisation?”

Benefit from our repository of 300+ GenAI and AI use cases over different sectors and functions.

“How can I choose the right GenAI tools for my business case and ensure that they are fit-for-purpose?”

Our detailed knowledge of the landscape and global partnerships with leading GenAI providers ensure that we help you find the right tool. We can tailor AI tools with your data to fit your unique business needs and maximize the impact.

"What are the best practices for integrating GenAI into our existing systems without disrupting our current operations?"

Integrating new technology should enhance, not disrupt, your current operations.

"How do we measure the ROI and impact of GenAI in our specific industry, and what benchmarks should we use?"

Defining success in AI initiatives goes beyond just financial returns.

"How can we identify and mitigate the potential risks associated with GenAI and ensure compliance with the EU AI Act and other international standards while proactively managing its deployment? "

Understanding and mitigating risks is key to successful AI implementation. Ensuring regulatory compliance along the journey.

"How can we keep our team updated and skilled in the latest AI technologies and regulatory requirements?"

Keeping your team at the forefront of AI advancements is vital for staying competitive.

How can PwC help you?

We understand that these questions are just the starting point of your AI journey. PwC is dedicated to exploring these challenges with you and uncovering the right solutions. When you are ready to take the next step, we are here to guide you through each phase of your AI strategy, offering insights, expertise, and tailored solutions. Our approach is designed to be a comforting gateway, providing clear, actionable insights, and demonstrating our deep understanding of your sector-specific needs, we aim to keep you engaged and confident in our ability to transform these challenges into opportunities for growth and innovation. 

Our GenAI Services

At PwC, our specialists are well-prepared to support you on every step of your GenAI journey. We have a set of services that have been successfully tested with clients in Luxembourg and beyond. Each of these services is not just a package but a commitment to your success. We believe in building partnerships that grow and evolve, ensuring that our solutions not only address your current needs but also empower your future aspirations in the AI and data realms.

  • From idea to prototype: Rapidly test your ideas and needs in our secure GenAI environment, where we treat your data with utmost care.
  • Leverage expertise: Experts in prompt engineering and GenAI pipelines will swiftly prototype your business case and give you quick feedback on the expected value.

  • Custom Solutions: Implement cutting-edge GenAI technologies, from natural language processing to image generation, customized for your business. Aligning GenAI solutions with the latest legal standards and requirements.
  • Seamless Integration: Ensure smooth integration with your existing systems, minimizing disruption and maximizing efficiency.

  • The big picture: Embed GenAI in your company’s strategy, from technology, to operationalisation and human factors.
  • Innovation Workshops: Collaborative sessions to explore innovative uses of AI in your business.

  • Compliance with EU AI Act: Assessing and aligning AI deployments with the EU AI Act, including detailed requirements mapping and risk mitigation strategies.
  • Continual Risk Assessment: Providing ongoing risk evaluation and management strategies to ensure the safe, ethical, and compliant use of AI technologies in your business operations, with a focus on compliance with evolving EU regulations.

  • Empowering your Team: PwC Academy in collaboration with our experts provides tailored training sessions to equip your staff with the necessary AI skills.
  • Ongoing Support and Maintenance: Continuous support to ensure your AI solutions evolve with your business and the technology landscape.

Contact us

Thierry Kremser

Advisory Partner, Deputy Advisory & Technology Leader, PwC Luxembourg

Tel: +352 49 48 48 2269

Patrice Witz

Advisory Partner, Technology Partner and Digital Leader, PwC Luxembourg

Tel: +352 62133 35 33

Andreas Braun

Advisory Director, Data Science & AI Team Lead​, PwC Luxembourg

Tel: +352 62133 23 66

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