PwC AI Lab Luxembourg

Turning AI opportunities into reality

What is the PwC AI Lab?

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Introducing PwC Luxembourg AI Lab

The PwC AI lab is a place where:

  • we co-design responsible AI with you in an innovative and human-centric way
  • we build knowledge and co-create AI solutions for you and with you
  • we put together a repository of 50+ implemented business cases to unveil the best practices in your field. 

We have the infrastructure and capacity to build proof-of-concepts for you within four weeks, hosting your data in our secure systems, or bringing our tools and experts to you.

We want to:

  • Demystify AI for your business and highlight the real benefits that you can expect
  • Showcase innovative business cases and technology studies from PwC Luxembourg and our global network

  • Co-create tailored solutions based on your data and analysis of business impact

Your challenges 

The aim of the AI Lab is to raise awareness, demonstrate AI innovative applications, co-design and test AI prototypes.

In recent years, we have seen more and more companies embrace Responsible Artificial Intelligence, as it helps to:

  • increase productivity: by saving time through the automation and optimisation of routine processes and task
  • make faster business decisions: by helping avoid mistakes and subjectivity 
  • create a more personalised experience: by predicting customer preferences
  • increase revenue: by identifying and maximising sales opportunities

This is only the beginning of our journey. The aim of the AI Lab is to demonstrate and co-design reliable and market-ready AI solutions in Luxembourg and Europe.

With our team of more than 20 data experts (including 10+ data scientists and 5+ PhDs), we offer advice, design, and implementation services to support our clients throughout their "Artificial Intelligence" journey. 

Welcome to our PwC AI Lab Luxembourg - the first PwC AI Lab in Europe!

Our Vision of  "Responsible Artificial Intelligence"


Are the decisions made by your algorithms aligned with your values? It’s our responsibility to make sure they are! Our AI solutions are designed to be ethical and responsible.


"Reimagine the possible" is part of our DNA. For this reason co-creating innovative and disruptive solutions for your day-to-day problems is one of our aims.


AI is not here to replace humans, but to make our lives easier. Our products will help you increase your productivity while taking human supervision into account.

Our services

The AI lab is the place where we co-design responsible AI with you. 

Concrete outcome: 

With the help of immersive sessions, we assist you in demystifying AI for your specific cases and apply it to your business strategies. 


During our workshops we show you several use cases from PwC and its network. 

Concrete outcome: 

We build a proof-of-concept in just four weeks, tailored to your business and with an assessment of its impact.

We develop solutions in a responsible and secure development environment thanks to the platforms created by PwC.

Concrete outcome: 

We adapt several internal products and Proofs of Concept towards your specific needs.


Ecosystem and Partnerships

We share the same national ambition with the government:

Developing Luxembourg as international ecosystem of excellence for AI policy design taking into account Luxembourg’s ambitions as international digital front-runner.

We are the first PwC AI Lab in Europe, building upon PwC activities in the US and in Japan.

  • Artificial Intelligence Accelerator - PwC US
  • AI Lab - PwC Japan

We are building partnerships with the Luxembourgish and European AI ecosystem. 

If you are a start-up, SME, University or research centre looking to build up your business network, don’t hesitate to get in touch!

Come and visit us!

PwC AI Lab Luxembourg

Located in the heart of Crystal Park together with the Experience Center

2, rue Gerhard Mercator
L-2182 Luxembourg


Contact us

Laurent Probst

Advisory Partner, Industry & Public Sector, PwC Luxembourg

Tel: + 352 49 48 48 2199

Andreas Braun

Advisory Director, AI & AI Lab Leader, PwC Luxembourg

Tel: +352 62133 23 66

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