Why we exist - our purpose, vision and values
Businesses, including our own, need to adjust to the changing world we live in. We need to realign our societal and economic systems by redefining business assumptions and principles so that businesses truly deliver for society and do so in a manner that builds trust.
At PwC, we aim to do exactly that by being purpose led and values driven. Our purpose is to build trust in society and solve important problems, which ultimately sums up our role beyond profit generation.
Our Vision 2020 – Leading in changing times by being the most relevant firm to our clients, our people and our communities – helps us stay true to our purpose while ensuring we make the right decisions to meet the needs of the changing world we belong to and the needs of our stakeholders. It is also a gentle reminder to continuously contribute to society more broadly, both as professionals and as a firm.
Our firm’s values – Act with Integrity, Make a Difference, Care, Work Together and Reimagine the Possible – complete the puzzle and form the very foundation upon which we perform and conduct ourselves. They guide us to behave and act in an appropriate manner, to do the right thing and work towards our purpose of building trust in society and solving important problems. Furthermore, our values underpin our Code of Conduct, which is our compass for the decisions we make on a daily basis.
Listen to what values our staff hold closest to their hearts and the reasons why.
Act with integrity
- Speak up for what is right, especially when it feels difficult
- Expect and deliver the highest quality outcomes
- Make decisions and act as if our personal reputations were at stake
Make a difference
- Stay informed and ask questions about the future of the world we live in
- Create impact with our colleagues, our clients and society through our actions
- Respond with agility to the ever changing environment in which we operate
Care
- Make the effort to understand every individual and what matters to them
- Recognise the value that each person contributes
- Support others to grow and work in the ways that bring out their best
Work together
- Collaborate and share relationships, ideas and knowledge beyond boundaries
- Seek and integrate a diverse range of perspectives, people and ideas
- Give and ask for feedback to improve ourselves and others
Reimagine the possible
- Dare to challenge the status quo and try new things
- Innovate, test and learn from failure
- Have an open mind to the possibilities in every idea
In May of this year, we had the pleasure of welcoming the Global PwC Chairman, Bob Moritz. While Moritz emphasised the importance of all values, there was one that resonates with him more, the value of Care. He believes that having a ‘duty to care’ and truly caring about our staff, our society and the way we treat one another is a key to success because it is one of the biggest opportunities that will allow us to move forward - whether that is individually or collectively as a firm.
Get a glimpse into Bob Moritz’ speech in this video.
This material references Disclosures 102-16 and 102-17.
