As our PwC Global Strategic leader wrote in his recently published book “Ten years before midnight”, we are in the middle of four crises (crisis of prosperity, crisis of technology, crisis of institutional legitimacy and crisis of leadership). Each crisis is urgent and must be responded to immediately with creativity, imagination and stubborn persistence. This agenda has clearly been placed on businesses in order to help them achieve their ambitions, and as challenges keep rising, stakeholders are increasingly looking to business to play a stronger role in creating long-term sustainable value.
Introduction to sustainability
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