Digital Intelligence Services

Unlocking insights to power you forward

Data is at the centre of the digital revolution. With millions of bytes of data being generated and accessed every minute of every day, brands are now more than ever impacted by the constant flow of online conversations, sentiments and opinions. To understand their customers better, stay competitive, and drive innovation, businesses today need more than traditional data sources and analytics. 

Brands need access to real-time public data, an intelligent combination of data science and advanced technologies, such as AI, Natural Language Processing (NLP) and sentiment analysis, to uncover key insights to help them make better decisions for their business.

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Case studies

Real-time Brand Valuation

Valuate your brand based on current market sentiment, company financials, existing brand image and perception compared to your competition, in real time.

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Reveal market & customer insights

Get strategic insights and recommendations based directly on consumers’ online comments, and see current and historical trends in customer sentiment across brands and across the customer journey.

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Build custom indices

Benefit from our unique methodology that helps quantify and measure knowledge in real time, to benchmark your performance and accelerate further knowledge development.

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ESG reputational risk

Understand and benchmark the ESG (Environmental, Social, and Governance) footprint of your portfolio companies with the help of our unique ESG market perception index and tracker, based on digital data and consumer sentiment.

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Assess your reputational risks

Make more informed decisions and respond, react, or interact more effectively and strategically during a crisis.

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Our expertise

We help our clients gain strategic market and consumer insights by using our public web-scraping platform and our team of industry and data analytics experts. 

Take the pulse

We help you to measure and evaluate market and consumer perception and sentiment in real time on:

  • Brand Awareness
  • Marketing Effectiveness
  • ESG/Sustainability Perception
  • Customer Voice Analysis
  • Brand Assessment
  • Sensitive-Topic & Crisis Monitoring

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Make your move

We help you to strategically assess and identify actionable recommendations on:

  • Markets
  • Trends
  • Competitors
  • Influencers
  • Customer experience
  • Emerging technologies

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Get ahead

We help you to supplement and/or completely substitute traditional data sources such as surveys and statistics with real-time data through:

  • Custom indices
  • Real-time Brand Valuation
  • Influencer Identification
  • Combining macroeconomic and public data

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Contact us

Benedikt Jonas

Director, PwC Luxembourg

Tel: +352 49 48 48 6102

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