GenAI Surveys 2024

GenAI CEO Survey June 2024

GenAI Business Survey - November 2024

GenAI is making its way into Luxembourg’s economy in 2024. Applications range from idea generation with GenAI to talk-to-your-data applications. We already begin to see the impact of this new technology on the landscape in Luxembourg.

We’ve asked organisations around the country about their experiences and plans regarding GenAI. We are grateful that 44 business leaders responded to our call enabling us to get a detailed view over the whole sectoral landscape of the country. Respondents encompass a diverse mix of leadership roles including IT, Data, Innovation, Risk, Compliance. 

In this report we provide a fine-grained analysis of the maturity around GenAI, the most likely applications for this technology and of how our respondents are planning to use it for personal productivity and collaboration in the next years.

67%

of financial sector respondents expect from GenAI a high-value generation within their organisations

59%

of non-financial sector respondents identify Technology & IT as key areas for GenAI implementation

~ 90%

of the respondents are planning to use, or already use GenAI to improve personal efficiency

The age of GenAI has truly arrived in Luxembourg. Leaders across industries are seizing its transformative potential, but to realise this technology’s full impact, we must keep pace with rapidly evolving governance standards, responsible AI practices, and workforce readiness. While the path forward presents challenges, the benefits to productivity, innovation, and economic resilience are immense. Our role now is to foster a supportive regulatory environment and empower our talent to lead in this new era of intelligent collaboration.

Thierry Kremser, Advisory Partner, Deputy Advisory & Technology Leader

GenAI Business Survey

November 2024

GenAI CEO Survey - June 2024

2024 is the year in which Generative AI or GenAI is entering the business world. From intelligently automated compliance processes to smart corporate chatbots that talk to your own data, the applications are leaving a distinct mark in Luxembourg’s companies.

We’ve asked CEOs and leaders around the country about their experiences and plans regarding GenAI. They have high expectations towards the technology and how it can impact their competitiveness, even being more optimistic than their global counterparts. At the same time the current level of maturity implies a significant need of investment in talents and the development of new skills.

In this report, we dig into the impact of GenAI and its perceived risks, while also providing an outlook on what may happen in the coming 12 to 36 months.

78%

of the Luxembourg respondents expect GenAI will improve the quality of their products/services

27%

of the Luxembourg respondents foresee a revenue increase of more than 5%

69%

of the Luxembourg respondents consider GenAI will increase the Cybersecurty risk in their company in the next 12 months

Most CEOs in Luxembourg and globally strongly believe that, in the long run, GenAI could have a material impact on efficiency and profitability gains of their organisation. It can also be a key ingredient to support business model transformation and reinvention. Still, there are hurdles and concerns to overcome.

Patrice Witz, Digital Leader

GenAI CEO Survey

June 2024

Contact us

Patrice Witz

Advisory Partner, Technology Partner and Digital Leader, PwC Luxembourg

Tel: +352 62133 35 33

Thierry Kremser

Advisory Partner, Deputy Advisory & Technology Leader, PwC Luxembourg

Tel: +352 49 48 48 2269

Andreas Braun

Advisory Director, Data Science & AI Team Lead​, PwC Luxembourg

Tel: +352 62133 23 66

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