GenAI CEO Survey June 2024

GenAI CEO Survey June 2024
  • Survey
  • June 24, 2024

2024 is the year in which Generative AI or GenAI is entering the business world. From intelligently automated compliance processes to smart corporate chatbots that talk to your own data, the applications are leaving a distinct mark in Luxembourg’s companies.

We’ve asked CEOs and leaders around the country about their experiences and plans regarding GenAI. They have high expectations towards the technology and how it can impact their competitiveness, even being more optimistic than their global counterparts. At the same time the current level of maturity implies a significant need of investment in talents and the development of new skills.

In this report, we dig into the impact of GenAI and its perceived risks, while also providing an outlook on what may happen in the coming 12 to 36 months.


of the Luxembourg respondents expect GenAI will improve the quality of their products/services


of the Luxembourg respondents foresee a revenue increase of more than 5%


of the Luxembourg respondents consider GenAI will increase the Cybersecurty risk in their company in the next 12 months

Most CEOs in Luxembourg and globally strongly believe that, in the long run, GenAI could have a material impact on efficiency and profitability gains of their organisation. It can also be a key ingredient to support business model transformation and reinvention. Still, there are hurdles and concerns to overcome.

Patrice Witz, Digital Leader

GenAI CEO Survey

June 2024

Contact us

Patrice Witz

Advisory Partner, Technology Partner and Digital Leader, PwC Luxembourg

Tel: +352 62133 35 33

Thierry Kremser

Advisory Partner, Deputy Advisory & Technology Leader, PwC Luxembourg

Tel: +352 49 48 48 2269

Andreas Braun

Advisory Director, AI & AI Lab Leader, PwC Luxembourg

Tel: +352 62133 23 66

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