About us

What we do 

Understanding our clients means that we attune our deliverables to their needs.

By working in close alignment with our client, we deliver tailormade solutions - based on a global perspective and in-depth knowledge of local markets - that address the challenges and opportunities of doing business, both in Europe and beyond. When conducting Market Research we take a macroeconomic viewpoint and then drill down to the sub-segments of the markets, analysing the trends that impact our client’s business.

Market Entry

We specialise in thoroughly analysing markets for clients who require highly specific information on which to base critical decisions. Our investigative reports and qualitative and quantitative analysis can help you define business strategies that work.

Competitive Benchmarking

We conduct extensive interviews and qualitative and quantitative research to provide our clients with a clear understanding of where their business stands within the context of the overall market and in relation to their stated goals. Having a positioning strategy can help managers excel in a competitive marketplace.

Thought Leadership

Knowing how to leverage your visibility amid millions of competing messages, both digital and traditional, is essential. We assist clients in developing appropriate content to tackle the most pressing issues of our day, and deliver relevant information that allows them to gain credibility and exposure in the market place.

Market Watch

Gathering and analysing market data is our forté, and whether you are in the process of establishing a presence for the first time or trying to reposition yourself in the marketplace, we can offer relevant support. Our comprehensive reports highlight key economic and performance indicators and give our clients an accurate pulse of the global markets.

Economic Research

Conducting econometric and statistical analyses, both at a macro and microeconomic level allows us to provide our customers with a better understanding of global and local economic environments.

The PwC Market Research Centre identifies and provides insights and analysis to asset managers, private banks, financial service providers, professional associations, and public and European Union institutions.

Our diverse research team consists of professionals representing numerous countries, fluent in a myriad of languages, and knowledgeable in a wide range of competencies. Our team is committed to delivering the highest quality of market research through an environment that fosters intellectual scrutiny and demonstrates an ongoing commitment to remain at the forefront of the industry. We deliver analytically driven insights on the asset management, banking, and insurance sectors and our work ranges from market entry studies and strategic planning, to impact assessments for the revision of European Union directives. Our investigative reports and qualitative and quantitative analysis help clients define strategies that work.

Our expertise around the world


  • Asset and Wealth Management Country Reports, in partnership with accelerando associates.
  • Performed an analysis of the life insurance markets in Portugal and Spain for the HNWI market. The reports covered the main market trends as well as forecasting Gross Written Premiums until 2025.
  • Conducted a peer-group benchmarking survey of European asset managers focusing on their operations relative to their UCITS funds range.
  • We assisted Luxembourg's Ministry of Finance in conducting a feasibility study providing background information on the development of the offshore RMB market and competitive landscape.
  • We examined the impact of FATCA and other current and upcoming schemes for the exchange of fiscal information on private banking in a variety of countries.

North America

  • Identified and discussed the major changes that are currently sweeping across the global financial landscape, both in the short term (regulatory, fiscal, political, and social pressures) and the long term (increased investor scrutiny, new regulations, and policy initiatives which will impact risk management practices going forward).
  • With FinTech continuing to influence the global financial system, we identified, based on global surveys, how financial institutions are reacting to the rise and FinTech and how they are able to leverage the ecosystem it creates and turn the innovation to their advantage.
  • We examined the growth of Sovereign Investors (Sovereign Wealth Funds and Large Public Pension Funds) in terms of numbers, size, variety, and scope.

Latin America

We performed a study providing more clarity on the investment practices of leading global pension funds, in particular identifying growth trends in asset allocation, governance models, regulations, and drivers of change.


  • We performed a market entry study for asset managers in the region looking to enter an overseas region.
  • In light of the further internationalisation of the Renminbi, we performed a study comparing the various cross-border Renminbi centres.


  • We identified the specific changes that are taking place in the African Asset Management industry. By providing forecasts for the future we provided asset managers in the region with the knowledge they need to plan for the future.
  • By performing a survey of the African banking industry, we examined the current and future growth drivers, competitive landscape, and what industry actors believe the future holds for banking on the continent.

"Providing insights that help you adapt your business strategy to take advantage of market challenges"

Dariush Yazdani, Partner, PwC Luxembourg

Contact us

Dariush Yazdani

Dariush Yazdani

Market Research Centre Partner, PwC Luxembourg

Tel: +352 49 48 48 2191

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