eXperience by Design Community

eXperience by Design is a format of events, established by professionals from all walks of life who have taken a keen interest in customer centricity and Experience Design. We are building the community to be part of this initiative.  

We unanimously believe and hope to bridge the gap that stands today as the proving ground that is legitimizing the practice of CX as a mindset rather than a project bound methodology.

Our promise for the eXperience by Design is to bring you the very best to:

  1. be inspired by experts and curated knowledge. We want you to walk out of this network with fresh new ideas you will want to test in your organisation, relatable stories of experience design and that great feeling of having cracked the case.
  2. feel part of a community of people carefully selected and sharing similar challenges -and passionate about their customers-. We're talking about sharing common goals, exchange and support in a safe environment.
  3. find highly relevant resources that we will be sharing during the various gatherings. 

Date & Schedule

Come and share perspectives on "Customer Bias: Deep dive into customer behaviour, navigate biases for business growth" on the 19th of September 2023.

For this fifth edition, we invite you to share perspectives on "Customer Bias: Deep dive into customer behaviour, navigate biases for business growth" with two inspiring speakers. Both are experts in the specifics of the Luxembourg market and will be joining us in person at the event:

  • Jonathan Kalfa: Head of Innovation at Bâloise Assurances Luxembourg. With a focus on strategy, design thinking and customer experience, Jonathan is at the forefront of business transformation. His expertise covers innovation management and design theory, creating pathways for growth.
  • Tiphaine Saltini: CEO of Neuroprofiler. Passionate about behavioural science, Tiphaine founded Neuroprofiler in 2016. She previously worked in private banking while pursuing her PhD in behavioural finance at the Sorbonne.


17.30 - 17.40 Welcome and pre-event networking
17.40 - 17.45 Introduction by Grégory Weber, Managing Director, PwC Experience Center
17.45 - 18.15 Demo sessions with magic tricks and other cognitive distortions
18.15 - 18.45 Experience sharing by Jonathan Kalfa and Tiphaine Saltini
18.45 - 19.15 Visual biases explained activity
19.15 - onwards Closing and cocktail

Contact us

Grégory Weber

Managing Director, Experience Center Leader, PwC Luxembourg

Tel: +352 49 48 48 6175

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