The transition towards a sustainable global system starts from changes within the real economy.
With the growing consciousness about global sustainability issues such as climate change, if businesses hope to attract and retain staff, investors and clients, they need to embrace the “Triple Bottom Line” which is people, planet and profit. Furthermore, corporates must pursue the inclusion and embeddedness of their sustainability strategy into their overall corporate strategy in order for sustainability to become an integral part of the business.
Sustainable innovation is at the core of the transformation and corporates increasingly need to secure an adequate financial backing for their projects. For this reason, businesses need to account for both shareholder value and other non-financial demands from other stakeholders. Indeed, all stakeholders, be it governments, investors or clients, increasingly demand transparency on corporate social responsibility issues.