Leveraging a simple idea into creative initiatives.

Our immersion sessions are designed specifically to align the objectives of your organisation and understand what organisational structure, culture and processes you need.

Through exploration, we focus on user research and market analysis to have a complete understanding of customer needs and take on the right challenges.

You will be welcomed in an inspirational environment where our multi-disciplinary team enables you to generate innovative ideas, unlock creativity and align your organisation.

  • Disruptive Business Models
  • Immersion Sessions
  • Capability Roadmap
  • Talent & Culture

Using our Digital Intelligence platform, research team, you will harnesses the power of PwC's network of subject matter specialists combined with analytical platforms and gain thought leadership insights on innovation, competition, within the industry.

Immersion Sessions

How does it work?

Define the challenge

We begin by defining the session agenda and activities, desired answers, outcomes and outputs for the session.

  • Define objectives
  • Design session
  • Define outcomes and outputs
Gather Insights

Then, we ask the right questions and use the right methods to discover your customer's behaviors and needs.

  • User research
  • Interviews
  • Mystery shopping
  • Market analysis

Immerse yourself

Together we rapidly learn, ideate, iterate and prioritise ideas with key influencers from your organisation and our best team.

  • Frame the problem
  • Learn and ideate
  • Challenge and validate
  • Align and commit
Define concept

Lastly, we pull-through work on the ideas generated in the session. This helps to ensure continuity keeps accelerating the new project.

  • Propose solutions
  • Develop concepts and business cases

Contact us

Gregory Weber

Gregory Weber

Experience Center Leader, PwC Luxembourg

Patrice Witz

Patrice Witz

Technology & Digital Leader, PwC Luxembourg

Edouard Nollet

Edouard Nollet

Experience Center Senior Manager, PwC Luxembourg

Thomas Sun

Thomas Sun

Experience Center Lead Visual Designer, PwC Luxembourg