Our vision for the PwC Network, fuelled by our Purpose, is to be the most trusted and relevant professional services business in the world - one that attracts the best talent and combines the most innovative technologies, to help organisations build trust and deliver sustained outcomes.
We’re calling our refreshed global strategy The New Equation, and it speaks to the two most fundamental needs clients and organisations are grappling with today.
First is the urgency to successfully respond to, and change, in the face of the major shifts shaping the world: technological disruption, climate change, fractured geopolitics, social tension, and the continuing effects of the COVID-19 pandemic. Second is the need to build trust at a time when it is both more fragile and more complicated to earn.
Our approach embodies who we are: a community of solvers coming together in unexpected ways to deliver outcomes for organisations, their customers, stakeholders and communities, which make a positive and enduring impact right across the value chain.
Our formula is simple: we deliver bold ideas, solutions which are human-led and tech-powered and meaningful experiences which deliver real-life results.
Trust has never been more important. It’s the link that connects your organisation, your people, your customers, your stakeholders and the world. We know that trust isn’t something you can buy off the shelf. It’s something you earn through every interaction, every experience, every relationship and every outcome delivered.
The New Equation is a future that is human-led and tech-powered. For us, people and technology work hand in hand. It's about how human ingenuity combines with technology innovation and experience to deliver faster, more intelligent and better outcomes while building trust across the value chain.
Societal need and business opportunity are coming together to transform the way companies craft strategy, drive performance, and report results. The management implications are significant - and so is the potential for forward-looking leaders to reinvent and inspire their organisations.
2021 was an outstanding year for crypto-assets: Bitcoin reached a historic market capitalisation threshold, the NFT market skyrocketed, and for the first time Bitcoin was adopted as legal tender by a sovereign nation. On the other hand: China has banned crypto-assets, there are concerns on the systemic risks they post, and many have voiced concerns regarding the sustainability and transparency of this new asset class, not to mention its high volatility.
Artificial Intelligence (AI) is no longer a new phenomenon knocking on doors with opportunities. AI is already integrated very well into our daily lives, especially in the way we do our business. Over the last few years, companies in most industries have recognised the importance and urgency to get onboard with the AI revolution and have invested time and money as well as the best of their talent into AI related projects.