Our Business highlights

Navigating a changing world

A new business landscape has emerged in recent years that is disrupting conventional thinking. The boundaries of what companies do, how they can offer value, and the shape of their workforces are constantly being redefined by converging challenges like new technology (e.g., AI), climate imperatives, and shifting customer expectations. Many C-suite leaders believe their current business models will not be economically viable within a decade, turning reinvention into a necessity.

There are other challenges up ahead. Looking forward, global economic growth is predicted to remain slow at an estimated 2.5%, largely due to trade disputes, geopolitical instability, and constrained policy options. The European Commission’s Autumn 2025 Economic Forecast shows continued growth despite a challenging environment. At the same time, we need to keep an eye on heightened US protectionism and the risk of new tariffs, which are further pressuring the EU’s export competitiveness. In Luxembourg, real GDP growth should gain momentum through 2027 as low interest rates drive investment and private spending, supporting financial services exports. Inflation is projected to ease in 2026 before stabilising just below 2% in 2027, while recent fiscal surpluses are forecast to shift to deficits over the next three years. 

In December 2025, the EU institutions defined their priorities for 2026. These include prioritisation to key policy objectives for a new era for European defence and security, to secure Europe's sustainable prosperity, competitiveness, and simplification. The events we are already witnessing at the very beginning of 2026 only prove that disruption is the new normal and agility and innovation will be key to boosting competitiveness for business and for Europe.  

More than ever, our role is to help clients navigate these changes. The way we can achieve this is by listening to them, something we do on a regular basis via dedicated conversations or surveys. We turn their feedback into meaningful actions that strengthen trust and ensure we consistently deliver value aligned with their needs. All of our key focus areas reinforce our commitment to innovation, client-centricity - meaning we truly listen - and long-term value creation for both our Firm and our clients. We are deeply grateful for their continued trust. This is evidenced in our Client Net Promoter Score of 60 and our 4.5 / 5 Client Satisfaction rating.  

At our core we have a very strong book of well-balanced services across Assurance, Tax and Advisory. PwC Luxembourg continuously looks to offer the best client experience in financial services through tailored solutions, deep industry knowledge, and our GenAI Center for collaborative problem-solving with AI solutions. The goal is to build trusted, long-term relationships, think in an entrepreneurial fashion, and act proactively to address our clients’ challenges. We have amassed extensive expertise in audit, tax, and consultation to provide guidance on local and European regulation, but we also serve our clients through the reach of our PwC network. Increasingly we leverage digital transformation, AI, and data analytics to help clients innovate and deliver superior customer experience. Our aim is to be the most trusted and relevant professional services firm by helping organisations build trust and deliver sustained outcomes in a rapidly changing world. We do this by always considering the client first.  

Underlying this is our strategy, which is anchored around five key priorities to better support our clients and to improve delivery across our three lines of services: Managed Services, technology and transformation, strategic alliances, sustainability, and people and talent evolution.

Helping our clients to focus on their core: Managed Services 

Managed Services are a key part of our growth strategy. We have invested significantly in this area to provide scalable, high-quality solutions that address complex client needs. By making our Managed Services leadership visible and pushing innovation, we position ourselves as a market leader. These services enable clients to focus on their core business while we handle critical functions such as assurance, tax, and advisory operations.

In listening to our clients, we heard their many challenges: operational inefficiency and cost management, complex regulatory and risk environment, talent and capability gaps, agility and speed to market, data and reporting challenges and business continuity and resilience.

Our Managed Services Hub allows clients to find all of PwC’s Managed Services in one place providing clients with a single-entry point into the firm. We continue to onboard new clients and have worked continuously to make this process as seamless and simple as possible. 

PwC Luxembourg supports clients across the full fund lifecycle with a one-stop-shop approach and continues to invest in best-in-class technology, enabling them to focus on growth and core business activities. 

A better value proposition for our clients

To further strengthen our position and demonstrate how we can help, we embarked on a major milestone: for the first time in 14 years, all PwC territories have updated the brand’s positioning and identity, a massive, simultaneous undertaking that is still ongoing. This is far more than a visual refresh or a symbolic change; our global brand identity reflects PwC’s technology-driven, forward-looking ambition based on trust.

The necessity to transform and to further create trust in our capacity is the catalyst behind this global rebranding. It reinforces our positioning and delivers a clearer, more compelling value proposition for our clients. This evolution ensures that we can support them in ways that are relevant for today’s realities and tomorrow’s challenges. As technology and other megatrends continue to reshape the world, our renewed identity provides a solid, future-ready platform. In this context, AI plays a central role - acting as both a powerful accelerator of change and a key enabler of the solutions we develop to help our clients thrive in an increasingly complex environment.

The need for trust has never been higher. Companies are being forced to reinvent themselves amid megatrends like AI and climate change, all while navigating a landscape shaken by pandemic, war, geopolitical fracture, cyber and climate threats, and technological disruption. As new regulations and standards emerge in response to shifting expectations, only those organisations that lay out a solid foundation of trust will be able to adapt, compete, and thrive in this complex, volatile environment.

The importance of building and maintaining trust will be paramount in the unpredictable years ahead. The expanding demands of stakeholders mean trust is now woven into the fabric of every expectation customers, employees, investors, suppliers, and governments hold. Our strengthened identity means that every time our clients face new opportunities and challenges - regulatory, geopolitical, technological – they can trust PwC to build new capabilities and expertise to help them. 

Valuable thought leadership

PwC is combining its ongoing commitment to developing the deepest insight into the future of industries with new models for putting those insights into the hands of client teams. Through our AWM & ESG Research Centre, an international team of experts provides our clients with strategic quantitative and qualitative data-rich insights and analyses translating industry-specific insights into real business model and technology impact for clients. This is done through our numerous thought leadership publications. Some examples include: 

• The profitability paradox: Competing for relevance and returns
• EU ESG UCITS - Moving forward
• CEO Survey Report 2025 - Luxembourg Edition - Striving for reinvention

Investing in agility

We’ve transformed ourselves to stay ahead. Investments in Generative AI, cloud, and data, supported by alliances with Microsoft, AWS, Google, enable us to deliver end-to-end digital solutions. Our GenAI Business Center helps our clients move from exploration to tech-driven business outcomes and enable them to future-proof their models in a rapidly changing world.

AI is central to our strategy. We invest in talent and innovation to deliver exceptional service experiences and stay ahead of market trends. Our focus on AI enables us to automate routine processes, enhance decision-making, and create new opportunities for value delivery. By upskilling our workforce and integrating AI into our solutions, we help clients unlock the full potential of their data and adapt to a rapidly changing business environment.

Driving sustainability

Our commitment to sustainability goes far beyond compliance, as proven by our voluntarily report under the ESRS framework of the CSRD to demonstrate our progress and deliver meaningful value- both monetary and non-monetary - to stakeholders and communities. This disciplined approach reinforces trust with stakeholders and communities while embedding sustainability at the core of our strategy. Through our sustainability services, we support clients in operating within evolving regulatory landscapes, accelerating their ESG ambitions, and translating purpose into tangible, long-term value creation, and sustainable growth.

Our People are our business

Our People are the foundation of our success and the driving force behind our strategy. Our ability to deliver meaningful, sustained outcomes for our clients and society is intrinsically linked to how effectively we attract, develop, support, and empower our talent. This is ever more critical as we shift to a more agile, skills-based, and tech-empowered workforce, so we can also navigate new challenges to meet client needs.

This is why we continuously work to create an environment that nurtures the full potential of our People. Where we are unwavering in our commitment to cultivating a distinctive, people-centred corporate culture built on the following principles:

• Prioritising authentic proximity and flexibility for our People, while promoting their overall health and well-being through robust support systems and adaptable work solutions. At the heart of our approach lies our Empowered Team Leader system, which champions proximity and trust by making the leadership role both meaningful and continuously developed through regular assessment and direct feedback from team members. Team Leaders play an important role fostering closer connections within their teams and driving consistent talent development.
• Strengthening our Firm Cultural Evolution. Launched officially in June 2024, the Firm Cultural Evolution programme aims to reinforce corporate culture at PwC and the values and behaviour that all PwC People no matter their role should consistently exhibit whenever we are in contact with clients or colleagues, supporting our success and making our Firm unique, allowing us to differentiate ourselves from our competitors. It focuses on three priority cultural traits: “Walk the Talk”, “Entrepreneurship”, and “Excellence”. These traits clearly define the behaviours we aim to consistently exhibit to achieve our strategic objectives.
• Fostering an open, speak-up culture anchored in strong ethical behaviour, where every voice is valued and integrity guides our actions.

One of our strengths is our extensive Development and Learning offer (upskilling, leadership, soft skills, technical and AI training, etc.). In the last fiscal year, we invested €4.3m in Learning and Development, delivering over 200,000 training hours, ensuring that our People remain relevant and employable, and that we have the skills necessary to support our business. We also co-developed AI capability programmes with business lines to support innovation and to equip our people to facilitate their day-to-day tasks.

Finally, we understand that a fulfilling career must be balanced with a rewarding personal life, and we encourage genuine work/life harmony. At PwC Luxembourg, our People offer is not just about professional development; it’s about creating an environment where everyone can bring their whole selves to work, grow authentically, and find lasting satisfaction in both their careers and their lives.

You can find out more in the following slides, where we also detail other core integral elements of our business encompassing; flexibility solutions, ethics and business conduct, quality of services, our contribution to society, our environmental strategy and our environmental strategy as it relates specifically to mobility.