New Partners 2023

Meet our new Partners... through an AI lens

As already announced in June 2023, 18 of our people reached a major milestone in their careers at PwC Luxembourg and became partners. These hard-working professionals are already off to a great start. Taking on this role in a complex environment, they are committed to solving our clients’ toughest problems, helping them to build trust and deliver sustained outcomes. Join us in offering a heartfelt congratulations to our class of 2023!

One of the big challenges of the technologically transformational world in which they will be operating will be understanding and applying artificial intelligence. That’s why we thought it would be fun to integrate a little AI into our new campaign to get to know each individual a bit better. 

An (AI) picture is worth a thousand words, one might say. Under the banner “Meet our new Partners... through an AI lens”, we introduce to you our new partners with a virtual twist. The idea is to capture the essence of each individual by using an AI-generated image, but the challenge does not stop there. We asked each partner a series of questions so we could discover the real person behind the professional—and each portrait is unique, based on how they responded. 

But hey, AI can only do so much. For now anyway. That’s why there is a group of humans behind this campaign, who enhanced the generated text and imagery. 

The results? You will discover that this new generation of leaders are as creative as they are professional and ready to take on their new working environment.

We hope you enjoy the interviews and images as much as our design team had while generating them.