Green claims: from marketing language to legal obligation. Are yours compliant?
Since 27 September 2026, "sustainable", "eco-friendly" and "climate neutral" are no longer just marketing words in Luxembourg. They are legal claims you must be able to prove. The Empowering Consumers Directive “EmpCo” has amended the Consumer Code, and certain sustainability practices are now banned outright, with no case-by-case assessment.
The rules apply to every sector. Consumer goods, retail, energy, real estate, mobility and financial services are all in scope. Any company that speaks to consumers about sustainability is affected, across packaging, websites, advertising, social media, product names, and labels. Even the financial regulator has stepped in: on 23 September, the CSSF reminded market participants that consumer-facing sustainability claims must be clear, accurate and duly substantiated.
Three questions to test your exposure:
What sustainability claims are you making today (and through which means)?
Are you making general and / or generic sustainability claims that are not specified?
Can you back up every sustainability claim with credible and documented evidence?
With further EU rules on the horizon, including SFDR 2.0 for financial products, every claim you fix now should be built to last.
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Date & Schedule
Date: 19 October 2026
Timing: 4pm – 5pm CET
Format: Webinar
Agenda
In 60 minutes, we cover:
What EmpCo is, and which practices are now off-limits
Who is in scope, including what counts as a "consumer" and why direct sales are not the test
What needs to be done, from claims inventory to substantiation file
How to approach it: a pragmatic roadmap that works across sectors and remains valid as EU rules evolve
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