PwC Luxembourg welcomes Baptiste Guionnet as a new Partner to lead its CFO Advisory practice for the financial sector

Press Release

Luxembourg, 01 March 2023


PwC Luxembourg is pleased to welcome new Partner Baptiste Guionnet as trusted advisor and expert after more than 22 years in various areas of Finance. Baptiste Guionnet will support CEOs, CFOs and other C-level executives on all financial, performance and transformation matters of the finance function.

Baptiste’s role includes Finance strategy and TOM design, FP&A and Extended Planning & Analytics, Financial Modelling, Performance & Value optimisation, Finance Business Partnering, Balance-sheet & Scarce resources planning and optimisation, Post-merger integration program, Treasury & ALM, Transfer Pricing, Processes streamlining, and accounting norms.

With operational experience in the banking industry among Top-tier global institutions, more specifically in Capital Markets and CIB divisions of Banks as CFO for instance, Baptiste has led many strategic initiatives such as new products & services engineering, and significant projects in the area of Profitability & Pricing strategy. His experience spans a wide array of processes and topics within banks, Asset managers, funds distribution platforms, and corporates.

François Génaux, Partner, Advisory Leader, Member of the Executive Committee PwC Luxembourg says: “We are very happy to welcome Baptiste to our Advisory Practice. He brings with him years of experience not only as an advisor but also as a practitioner in the Banking and Asset Management sectors. Baptiste has proven over the past his ability to engage successfully with clients and to become their trusted advisor. Bringing Baptiste into the team is also in line with our strategy to strengthen and broaden our Managed Services offering around the Finance function.”

Baptiste Guionnet, Partner PwC Luxembourg says: “I am delighted about becoming a part of the PwC Luxembourg team and I really want to continue to build up activities in my focus area. I am convinced about the future growth for the business in Luxembourg or abroad, about the strategic importance of the CFO for every company, and believe PwC is the right place for these ambitions. My strongest desire is to build a strong and stable team of passionate and highly-skilled professionals that will contribute to this growth.”

Baptiste Guionnet

Notes to editors

About PwC

  1. PwC Luxembourg (www.pwc.lu) is the largest professional services firm in Luxembourg with over 3,100 people employed from 85 different countries. PwC Luxembourg provides audit, tax and advisory services including management consulting, transaction, financing and regulatory advice. The firm provides advice to a wide variety of clients from local and middle market entrepreneurs to large multinational companies operating from Luxembourg and the Greater Region. The firm helps its clients create the value they are looking for by contributing to the smooth operation of the capital markets and providing advice through an industry-focused approach.

  2. At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 152 countries with over 328,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com and www.pwc.lu.

Contact us

Pauline André

Director, Head of Marketing & Communications, PwC Luxembourg

Tel: +352 49 48 48 3582

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