To reflect these changes, we have rebranded the survey as the (Gen)AI and Data Use in Luxembourg Survey, acknowledging the transformative impact of AI technologies in our country.
For the first time, we have expanded our reach through collaborations with ABBL, ACA, and their members, ensuring strong representation from Luxembourg’s financial sector. We also opened the survey to the public, moving beyond the organisers’ immediate networks.
These efforts paid off: the 2025 edition attracted an unprecedented 101 respondents, including more than 70 participants from the financial sector. Thanks to this broader participation, we can now provide insights across eight key sectors of Luxembourg’s economy, from the public sector and operational companies, to banking, insurance, and other financial services – all of this with a stronger statistical foundation.
This comprehensive overview allows us to assess not only how (Gen)AI is already reshaping day-to-day operations but also how organisations are preparing for the EU AI Act, the world’s most ambitious AI regulatory framework.
Luxembourg stands at a crucial moment where AI ambition, regulatory certainty, and market readiness converge. Organisations that act decisively now - building both technical capabilities and valuable use cases - will define the next chapter of our digital economy.
Thierry Kremser, Advisory Partner, Deputy Advisory & Technology Leader, PwC Luxembourg(Gen)AI and data use in Luxembourg survey 2025
From experimentation to execution
