Future-proofed by innovation

Innovation and intrapreneurship ignite ideas and enable the creation of new products and services. Our innovation inspires value creation and business opportunities for our clients, generating new revenue streams. To support our focus on prosperity, our PwC Exponential team is dedicated to developing new solutions for our clients (incubation) and building an extensive innovation community. 

PwC Exponential is a citizen-led approach set-up to capture innovative ideas at PwC Luxembourg and translating them into solutions having a significant market potential. Through a sounding board and our innovation community, the programme supports the development and market launch of new solutions by:

  • Providing a structured approach to capturing innovative ideas 

  • Sharing potential market opportunities/feedback from client discussions 

  • Advocating for new innovation initiatives and culture 

  • Engaging a growing innovation community


Key figures

Some of the more notable initiatives from last year are the Dragons’ Den and Breakfast with Startups.

Inspired by the popular TV shows, Dragons’ Den is an initiative programme in its second year, giving selected participants the chance to pitch their startup idea to a panel of firm investors. In the first round, participants are invited to upload solutions to our ideation platform. Five ideas are shortlisted, and the selected teams are coached to develop business plans and financials, learning how to pitch in the process. The best projects are selected for implementation at the firm​, reinforcing the intrapreneurial spirit within PwC.

We frequently work with startups and third-party partners to solve our client and internal project demands. Last year, we hosted Breakfast with Startups, an event which brought together selected startups and firm stakeholders for networking, interacting and brainstorming new ideas. This session exposed our People to the workings of a startup, and in turn, the participating companies learned our approach to tackling client problems.

Ideas that are being sourced from these various initiatives are then incubated by the PwC Exponential team. This includes applying the right skills & knowledge to realise an idea into a tangible solution ready to be launched on the market. In the past year alone, the team has managed to bring new solutions ranging from ESG & gender equality to regulatory & accounting services onto the market. These client-centric solutions are a product of various innovators and intrapreneurs at the firm being given the opportunity to create something new through PwC Exponential.

Contact us

Rima Adas

Audit Partner, Network Coordination, PwC Luxembourg

Tel: +352 49 48 48 2101

Follow us