The design of a marketing strategy and the development of an impactful value proposition are critical success factors in today's world.
It is key to ensure a sustainable positioning on the market using the right methods while creating qualitative relationships with your clients.
Duration: 3h
Language: Available in English and French. The supporting material is only available in English.
Number of participants: up to 15
Available under intra-company course (i.e. dedicated session on demand)
Objectives
By the end of this course, participants will be able to:
- introduce themselves with differentiating and impactful information;
- have a clear view on the needed elements to create a robust marketing strategy;
- use the right platforms to develop contact and business relationships;
- structure the expected client relationships.
Content
- The fundamentals of business development strategy
- Managing relationships in Luxembourg
- Client experience and loyalty
- Wrap-up, key takeaways and conclusion
Target audience
- Marketing
- Business development
- Account management team members
- Sales
- Client relationship managers and officers
Our lead experts
This training is coordinated by Helene Thouvenin, Director and Anne-Claude Bartin, Senior Manager at PwC Luxembourg.
Helene Thouvenin, Director, is leading the Client Relationships & Sales department of PwC Luxembourg. She has more than 27 years of experience in the professional services sector.
Over her different roles, she has had the opportunity to deep dive into the different sides of the marketing and business development activities within the Luxembourg market.
Anne-Claude Bartin, Senior Manager, is a member of the Client Relationships & Sales department of PwC Luxembourg. She has more than 25 years experience in sales, marketing/digital marketing.
Originally a marketing specialist in various industrial sectors (consumer goods, media, publishing industry) and in technologically fast-moving environments, she has joined PwC Luxembourg's professional services.
Her key skills are business strategy, sales excellence, digital transformation, multichannel marketing, and, above all, a thorough understanding of clients' needs.
