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Pitching contest

It's time to launch our annual cybersecurity and privacy pitching contest!

We're looking for the top five innovative solutions addressing major cybersecurity or privacy challenges.

Last year, Build38, German mobile app and fraud protection company, won the Cybersecurity Solution of the Year Award. The winning solution showed technical savviness and business acumen with a matureproduct and established customer base.

Who will be the winner this year? Join us to pitch!


Listen to Build38 who won the 2020 Cybersecurity Solution of the Year Award with its mobile app and fraud protection solution.

Why apply to pitch at the event?

  • Apply and get the opportunity to be selected by independent experts highly recognised in the field of cybersecurity and privacy.
  • Pitch your solution and gain credibility with international investors and corporate stakeholders.
  • Increase your visibility through international media exposure.
  • Benefit from professional coaching by the PwC team.
  • Be part of a European level event in Cybersecurity (Cybersecurity Week Luxembourg 2021).

The Cybersecurity Solution of the Year Award will be conferred by the Jury to the candidate that demonstrates excellence at all levels, from strategy to execution during the Gala Dinner on 28 October 2021.

Selection process

  • All applicants will be reviewed by a selection committee of independent jurors. Five solutions will be selected and the owner of the solution will pitch at the PwC Cybersecurity & Privacy Days on 28 October 2021. 

  • Each finalist will undergo professional coaching by PwC in order to prepare their final pitch.

  • At the pitching competition on the PwC Cybersecurity & Privacy Days, a jury of experts representing the market and the industry will evaluate each solution presented by the pitching companies based on the following criteria:

  • Market demand: The market is already showing high demand for this type of solution or is now at the right maturity level to get interested in this solution.
  • Problem: The problem addresses a major cyber security or privacy concern in the current context.


  • Approach: The adopted approach is smart, logical, understandable, reasonable and efficient.
  • Innovation: The adopted approach makes use of the latest science/theoretical and technology advances. The solution has clear USPs versus other solutions.

  • Strategy and Business model: The company has a clear strategy, a sound business and pricing model, and the willingness to become a global leader.
  • Ability to execute: The company shows a good potential to execute, either because of its existing client base, or because of the track record and credibility of the team.

  • Ethics, morals: The solution addresses the problem in the most ethical way. The company demonstrates awareness about their own impact on the business, community and society in general.
  • Privacy: The company and its solution shows evidence of responsibly dealing with private data and Personally Identifiable Information.

  • The winner of the Cybersecurity Solution of the Year Award will be announced at the Award ceremony during the gala dinner on the same day (28 October 2021) in the framework of the Cybersecurity Week Luxembourg.
  • See terms and conditions.

Note: All information provided will be kept confidential and will only be shared with the panel of judges.

Key dates

Key dates
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